The New Era - All about Sweet Home since 1929

Newspaper economics – 2019 style


July 3, 2019

Observant readers may have noticed the new cover price on the front page of today’s issue: $1.50.

Not really a lot of money in today’s world, but a pretty significant jump from the dollar you would have paid for copy off the rack a week ago.

Here’s why, and what it means to you, besides a dent in your wallet. And it probably isn’t coming as a shock, with all the news we keep hearing about newspapers “circling the drain.”

We’re not circling the drain, but we are making some necessary changes to keep your local newspaper on healthy footing.

Throughout the lifetimes of any of...

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