The New Era - All about Sweet Home since 1929

Taking a cue from local history, radiator firm spreads, gets love with $2 bills

 

October 2, 2019

WES COLLINS, of Radiator Supply House, holds a handful of IceBox-stamped $2 bills, which the company has turned into a marketing campaign.

More than 40 years ago, local mill owner Amos Horner made a point of doing business using the rare $2 bill.

That story inspired Radiator Supply House, over the past couple of years to create a marketing program that travels the globe.

In 1976 or 1977, Horner paid all of his employees in $2 bills, recalled Horner's daughter, Jean Burger of Cascadia.

The stunt made his point, she said, demonstrating the impact of his businesses on the local economy.

RSH has been stamping its Icebox Performance logo onto $2 bills (in a legal position on the bills) and uses them in a variety of ways, as a...



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