The New Era - All about Sweet Home since 1929

Editor’s Note: Sweet Home has participated in Small Business Saturday, a movement to encourage residents to shop at businesses in their own home town, for the last three years. The event is held each year on the Saturday following Thanksgiving (and Black Friday). Please check out what local merchants are offering, on pages 13-15. The column below explains what it’s all about.

By Jeremy Field

As online shopping has steadily grown during the past decade, brick and mortar retail businesses have been looking at new ways to address this shift in consumer behavior.

In an attempt to convert...