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Commentary: Biggest threat to newspapers: lack of interest (Oct. 5, 2022)

 

October 5, 2022



By Ken Paulson

There was a period in the late ‘60s when the Beach Boys, desperate for a hipper identity, reportedly considered shortening their name to “Beach.”

Of course, the Backstreet Boys may perform into their 80s, but there’s no question that a dated name can take a toll.

Take the newspaper.

With an emphasis on “paper,” it sounds very retro. And of course, it is.

The first newspaper was published in this country in 1690. As early as the 18th century, American newspapers flourished with the same core elements we still see in the 20th century: ink on paper reporting events...



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