Sean C. Morgan
The Oregon Jamboree is entering the new year with a new Website as part of a larger plan to improve and revise its branding.
“We needed to streamline our entire brand,” said Festival Director Erin Regrutto. The idea was to create a true representation of what the festival feels like, to bring it to the computer screen.
“There wasn’t anything inherently wrong with the old site, but we’re trying to do an overhaul of our entire marketing plan in general,” Regrutto said. The old site has been around awhile, but going there doesn’t create the excitement of the festival.
“The information, for the most part, is the same,” she said, but it includes a couple of new interactive features, tying the site through the social media, such as facebook.com, twitter.com and flickr.com, allowing the uploading of fan photos.
Through those interfaces, fans can stay connected to the Jamboree all year long, Regrutto said. “It gives a real way to communicate continually with any Facebook user, anyone.”
The site went live on Dec. 20. It was designed over a little more than two months by COPIOUS, a website designer, of Portland.
The company has done work with Nike, Adidas and Northwest Natural Gas, among other high-profile companies that need to interface with the public, Regrutto said.
“We thought they were a really good choice, and we’ve been more than pleased.”
On the Jamboree side of the equation, members of the staff all worked with COPIOUS within their areas of responsibility, Regrutto said. “It was a real team effort.”
Staff members involved included Shannon Thayer, Cathi Hay, Joyce Ohnesorge and Sarah Winslow.