Advertise with Us
Advertising with the GCC Media is not just a business decision; it’s an investment in the heart and soul of the community. As an independently, locally owned company, we pride ourselves on producing content that resonates deeply with our audience, focusing exclusively on local stories that matter to our readers, without relying on syndicated or “filler” content. Our commitment to local narratives has earned us a combined annual production of over 110,000 print copies and an impressive digital presence with over 250,000 unique visitors annually—a number that continues to grow.
By choosing to advertise with us, local businesses not only gain visibility among an actively engaged audience but also contribute to the local economy, keeping the money within the community. In a landscape where corporate giants often overshadow local voices, GCC Media and it’s publications stand out as beacons of genuine, community-focused journalism, offering a unique and valuable platform for your business to be seen and supported locally.
Commonly Asked Questions
People don’t read newspapers anymore. Why would I advertise with you?
While it is true that newspapers don’t hold a candle to their former “glory days,” the truth is that more people read the news now than they did before. It’s how they read the news that has changed. It is our job to not just deliver it in one form, but in many. We are making inroads into our delivery system all the time, in digital, in social, and yes, even in print (which many people still read). Each platform offers a unique opportunity to reach key demographics that otherwise may not be possible. We maximize that possibility with an engaged readership, which gives you the ability to target hard-to-reach demographics and maximize your dollar spend.
Why is print advertising so much more expensive than digital advertising?
Well there are many reasons why print advertising is more expensive. The short answer is, the time it takes to produce and deliver an ad is much much higher than a digital one. However the benefits are generally greater, especially in newspapers and here is why.
- Studies show print ads, specifically in newspapers are trusted more than any other form of advertising. (marketingsherpa Study)
- The lifespan of a newspaper ad is generally longer than that of a digital ad. Newspapers aren’t read and then thrown away. Generally they sit and are read by multiple people.
- When people see your ad on social media or on another digital platform they are generally scrolling past it. In a newspaper they are glued to the page, reading it for an extended period of time. This puts your business/brand in front of their face from anywhere between 2-10 minutes depending on the article length.
- Combining a print ad campaign with a digital ad campaign has shown to increase its effectiveness by up to 400%.
Why do you only offer minimal ad sizes online?
Have you ever gone to a news website or any other type of website and there are ads littered all over the page? Do you like the popups and the drop downs and all those other types of ads as a consumer? Yeah, we don’t either.
The truth is digital advertising is so “cheap” that large media companies have to make up their revenue in volume. So they litter their websites with ads. We don’t do that, we minimize ad intrusion so that the end user IE our subscribers and your current or potential customers have a pleasant experience reading their news. Thus making your advertising more effective by not having a negative or intrusive impact on them.
Why don’t you offer special sections in your newspaper anymore?
Much like the previous question we want our readers to have a pleasant experience while reading our newspaper or magazine. When you bombard them with a single page full of ads they simply turn the page. Thus wasting your valuable advertising dollar and leaving their experience less fruitful. But this doesn’t mean we have disregarded the appeal of advertising for a special occasion, holiday or event.
We have altered the way we do that in order to make the experience more appealing to readers and more prosperous for you. We have taken the concept of special sections and expanded it to include the entire publication. So for example, instead of a Memorial Day special section, we simply do a Memorial Day edition. Where the whole publication is themed around the holiday, occasion or event. This includes graphical elements and content. This gives the reader a better overall experience while maintaining your ads visual time on the page in front of the reader.
Do you have advertising for smaller budget businesses?
Absolutely we do! We have advertising opportunities for every budget. Our goal is to not blockade your success but to enrich it. We can do that with any budget because we have decades of experience marketing businesses successfully.
Can I plan out multiple ads for different products at the same time?
Yes! In marketing it’s always better to have a plan of attack, commonly referred to as a campaign. While one off advertising can work, it’s much more effective to spread out the advertising in multiple areas to reach a maximum effective range.
We can deliver multiple products that fit your campaign and your business. We can set it up ahead of time and deliver it on a targeted time frame or as a continuous run.
If you are unsure about a campaign we can guide you through it or offer insight into what works for our area and what doesn’t. We can even package it together as one deal and break down the cost evenly over a period of time to help protect those monthly marketing budgets.
It’s not uncommon for us to sit down with a business and create an entire years worth of advertising in one meeting and then break that down over 12 monthly payments.
