A Nice Place to Visit

But nobody’s minding the state agency that promotes Oregon tourism. 

By James Neff

Oregon Journalism Project

During commercial breaks this television season, viewers were likely to spy a Muppet-like beaver leading delighted visitors on a snowshoe hike past Mount Hood or singing the benefits of fishing guides while flycasting in pristine Oregon waters.

These jaunty scenes, produced by award-winning Portland-based ad agency Wieden+Kennedy, grab the attention but are also somewhat puzzling (urging Oregonians to see…

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