Big Pink has new owner

Auto dealer Jeff Swickard places a big bet on Portland—and Oregon’s—future.

BY NIGEL JAQUISS

Oregon Journalism Project

Jeff Swickard is betting that better days are ahead for Portland — and, by extension, Oregon.

Swickard, 53, the founder and CEO of Swickard Auto Group, a large chain of dealerships, closed on the purchase of the U.S. Bancorp Tower, also known as “Big Pink” earlier this week in an all-cash offer, he said today. 

Jeff Swickard

Swickard…

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