Auto dealer Jeff Swickard places a big bet on Portland—and Oregon’s—future.
BY NIGEL JAQUISS
Oregon Journalism Project
Jeff Swickard is betting that better days are ahead for Portland — and, by extension, Oregon.
Swickard, 53, the founder and CEO of Swickard Auto Group, a large chain of dealerships, closed on the purchase of the U.S. Bancorp Tower, also known as “Big Pink” earlier this week in an all-cash offer, he said today.

Swickard…