Attendance at the Sweet Home Rodeo was down this year, which means the event will finish in the red.
Combined with a late start to get ready for the annual event, held July 9-11, the rodeo will fail to break even this year, said board President Dick Coffin.
In preparation for the 2011 event, the volunteer rodeo board will get going immediately to solicit sponsors, with an extra effort devoted to reaching corporate sponsors.
“We…