The newspaper business – both small and large papers – has sounded full-throated opposition this past month to a plan by the U.S. Postal Service to purposely entice advertising out of the newspaper so ads can be placed instead with USPS-favored stakeholder Valassis Inc., which purchased the direct mail company ADVO in 2006.
The stated goal of USPS is to create more advertising mail. To newspapers that count on advertising income to pay reporters and…