When she opened her fabric store, Seamingly Creative, at 1245 Main St. 15 years ago, Lerena Ruby raised some eyebrows.
“One customer told me, ‘When you opened I didn’t give you a chance in hell of succeeding,'” Ruby said.
Well, she has.
Seamingly Creative marked its 15th year on Jan. 27, and it’s been a well-crafted history.
Ruby has found niche markets to keep the store viable in the face of competition from the big…