By Satina Tolman
For The New Era
Sweet Home residents have spoken, and the plan is for their voices to help shape the city’s future.
A recent community survey, spearheaded by Mayor Susan Coleman, gathered 383 responses, shedding light on the key concerns of Sweet Home residents as well as their hopes for the future. The results of the survey provide a roadmap for city officials as they prepare for their annual goal-setting session.
The survey was distributed through multiple channels, including Facebook, emails to community leaders and high school teachers, hard copies at local events, and outreach at the Senior Center and the Harvest Festival. That wide-reaching approach aimed to ensure diverse community input. Approximately half of the surveys were completed by Sweet Home High School students.
Coleman expressed her appreciation, stating, “The youth are the future of our community. … Their participation in this process shows great community pride and how much they care about Sweet Home. As leaders, we have a responsibility to listen well to their input, thoughts and ideas.”
The survey results highlighted three primary concerns among residents.
Homelessness emerged as the most pressing issue, with many calling for more support programs, shelters and long-term housing solutions. Respondents also noted the impact of homelessness on public safety and local business growth.
The second major concern was the empty storefronts, particularly on Main Street. Many residents expressed a desire to revitalize the area and attract new enterprises to boost the local economy. Respondents envisioned a thriving downtown that serves as an economic hub and community gathering place.
Cleanliness and code enforcement rounded out the top concerns. Residents pointed to issues with litter, neglected properties and overgrown yards, calling for stricter code enforcement and community clean-up efforts to enhance public spaces.
Despite these concerns, many residents expressed deep appreciation for Sweet Home’s friendly, small-town atmosphere, sense of community and natural beauty. Respondents valued the tight-knit connections between residents, recreational opportunities and local businesses that contribute to the town’s unique charm.
When imagining Sweet Home in 2040, respondents envisioned a thriving, safe and economically vibrant town. They expressed hopes for fewer homeless individuals and better support systems to help people in need. Residents would like to see improved infrastructure, including well-maintained roads, sidewalks and parks, survey responses indicated.
Many also wished to see a revitalized downtown with flourishing businesses, creating a cleaner, safer and more family-friendly community. At the same time, they emphasized the importance of preserving Sweet Home’s welcoming atmosphere and scenic surroundings.
Survey participants were asked how they would spend a hypothetical $100 million to improve the community. Their top priorities included increasing shelters and housing programs for the homeless, attracting new businesses, enhancing infrastructure, expanding parks and recreational areas, and improving educational facilities and youth programs.
Coleman created the survey to hear concerns and ideas for improvement from community members. She emphasized that the survey results will guide upcoming discussions, but stressed that decision-making in Sweet Home is a collaborative process.
“The mayor does not unilaterally set goals or direct their implementation,” Coleman explained. “The entire city council establishes priorities and policy direction, while the city manager is responsible for implementing those policies and managing day-to-day operations.”
The survey aimed to amplify the voices of residents who may not be able to attend city council meetings. With these insights, city officials now have a clearer understanding of community priorities. As discussions continue, residents are encouraged to stay engaged, share their ideas and get involved to help shape the future of Sweet Home.
Looking ahead, Coleman said she is committed to strengthening the connection between the business community and the city. She also emphasized the importance of handling public criticism with composure and open dialogue.
“My goal in handling criticism is to stay composed, actively listen, distinguish between constructive or destructive criticism, take responsibility, make adjustments, and keep an open dialogue with those whose goal is to make Sweet Home the best it can be.”